dooforyoo Datenservice GmbH

Firmenbeschrieb

Existing systems for mail-ordering and related types of businesses are with few exceptions complex software solutions, which require high-maintenance mainframe servers or NT server farms to be run in-house. Internal hardware, software and programming know-how has to be built up in non-core business areas, since core operations are totally dependent on reliable IT systems. Every programming error, e.g. wrong tax calculations for invoices, would be multiplied by thousands of orders every day. In contrast to present market conditions and customer demand, the set-up of such systems is time consuming and requires upfront capital investments. As a result, companies face a rather high risk exposure, i.e. low speed-to-market, unfavourable equity structure, dependency on key IT personnel. While outsourcing of the IT part of the value chain seems like a viable solution, existing systems are not designed for flawless and scalable remote access. They either require meticulous configurations of hundreds of software parameters or, with every new location or service provider connected to the system, new data interfaces and functions have to be built. This again pulls valuable resources from core areas such as sales and direct marketing. Expenditures for IT-related training and programming put a particularly high burden on small and middle-sized mail-order companies when trying to capitalize on business opportunities or to adapt their businesses to changing market conditions.